It is hard to come up with pithy, accurate and succinct tag lines, elevator pitches (yuck) for one’s self.  But I heard a few lines from Tom Tom Club‘s Wordy Rappinghood which goes:

Words of comfort, words of peace

Words to make the fighting cease

 

I like that, for the No New Wars concept.  Maybe with a slight change:

Words of counsel, words of peace

Words to make all fighting cease

 

A bit better than:

Let’s all work to stop new wars starting